

IndieStore
Customer first launching platform
Recover your stolen bike with BackPedal’s covert GPS trackers, 24/7 recovery agents, and full insurance backup—all in one subscription.
Value Proposition
BackPedal guarantees bike recovery with covert GPS tracking and a dedicated 24/7 recovery team, backed by full theft and damage insurance.
Problem Solved
Bike theft is rampant and traditional insurance rarely recovers stolen bikes. BackPedal changes this by actively recovering stolen bikes and providing full insurance backup.
Target Audience
B2C
Life Without BackPedal Ltd
Life With BackPedal Ltd
Questions & Answers
Yes, BackPedal’s recovery service has no exclusions based on locking method or location.
If recovery fails, BackPedal’s backup insurance by Sundays provides financial cover for a replacement bike, subject to standard insurance terms.
Annual protection starts at £153, equivalent to £12.75 per month, covering tracker, installation, recovery, and insurance.
