Find the pricing and customer mix needed to hit your MRR goal.
Set your monthly recurring revenue target, compare twenty plan prices, and see how many active customers each pricing strategy would require.
Monthly recurring revenue target
$9.8K
Drag the range to see how pricing changes the number of customers you need to hit the target.
On road to it 🛣️
IndieStore.co
🎯 My target is
$9.8K MRR
My target customers are just
125
at $79.00 avg cost per user / month
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Design
Target
$9,800
This is the monthly recurring revenue target you are planning around.
Selected plan
125 users
At $79.00 avg cost per user / month, you need about 125 paying customers.
Highest plan
10 users
At $999 avg cost per user / month, fewer customers can still reach the same goal.
Pricing scenarios
Use this table to sanity-check how aggressive your pricing needs to be. Select any row to update the poster.
| Tier | Avg cost per user / month | Users needed | Revenue at target |
|---|---|---|---|
| ○ Tier 01 | $5.00 | 1,960 | $9,800 |
| ○ Tier 02 | $9.00 | 1,089 | $9,801 |
| ○ Tier 03 | $12.00 | 817 | $9,804 |
| ○ Tier 04 | $15.00 | 654 | $9,810 |
| ○ Tier 05 | $19.00 | 516 | $9,804 |
| ○ Tier 06 | $24.00 | 409 | $9,816 |
| ○ Tier 07 | $29.00 | 338 | $9,802 |
| ○ Tier 08 | $39.00 | 252 | $9,828 |
| ○ Tier 09 | $49.00 | 200 | $9,800 |
| ○ Tier 10 | $59.00 | 167 | $9,853 |
| 👉 Tier 11 | $79.00 | 125 | $9,875Poster |
| ○ Tier 12 | $99.00 | 99 | $9,801 |
| ○ Tier 13 | $149 | 66 | $9,834 |
| ○ Tier 14 | $199 | 50 | $9,950 |
| ○ Tier 15 | $249 | 40 | $9,960 |
| ○ Tier 16 | $299 | 33 | $9,867 |
| ○ Tier 17 | $399 | 25 | $9,975 |
| ○ Tier 18 | $499 | 20 | $9,980 |
| ○ Tier 19 | $749 | 14 | $10,486 |
| ○ Tier 20 | $999 | 10 | $9,990 |