Free Tools
Back into the annual customers you need to reach your ARR target.
Use this calculator to compare annual plan pricing across twenty tiers and see how many customers each model needs to deliver your target ARR.
20 pricing scenarios
All free toolsAnnual recurring revenue target
$117.3K
Drag the range to see how pricing changes the number of customers you need to hit the target.
20 sample price points are shown below so you can compare cheap, mid-market, and premium plans quickly.
$12K$12M
Target
$117,268
This is the annual recurring revenue target you are planning around.
Mid-market example
124 users
At $948 avg cost per user / year, you need about 124 paying customers.
Highest plan
10 users
At $11,988 avg cost per user / year, fewer customers can still reach the same goal.
Pricing scenarios
Use this table to sanity-check how aggressive your pricing needs to be.
| Tier | Avg cost per user / year | Users needed | Revenue at target |
|---|---|---|---|
| Tier 01 | $60.00 | 1,955 | $117,300 |
| Tier 02 | $108 | 1,086 | $117,288 |
| Tier 03 | $144 | 815 | $117,360 |
| Tier 04 | $180 | 652 | $117,360 |
| Tier 05 | $228 | 515 | $117,420 |
| Tier 06 | $288 | 408 | $117,504 |
| Tier 07 | $348 | 337 | $117,276 |
| Tier 08 | $468 | 251 | $117,468 |
| Tier 09 | $588 | 200 | $117,600 |
| Tier 10 | $708 | 166 | $117,528 |
| Tier 11 | $948 | 124 | $117,552 |
| Tier 12 | $1,188 | 99 | $117,612 |
| Tier 13 | $1,788 | 66 | $118,008 |
| Tier 14 | $2,388 | 50 | $119,400 |
| Tier 15 | $2,988 | 40 | $119,520 |
| Tier 16 | $3,588 | 33 | $118,404 |
| Tier 17 | $4,788 | 25 | $119,700 |
| Tier 18 | $5,988 | 20 | $119,760 |
| Tier 19 | $8,988 | 14 | $125,832 |
| Tier 20 | $11,988 | 10 | $119,880 |