AWS Amplify

AWS Amplify

awsHosting

Build and deploy full-stack apps on AWS

CATEGORYHostingTools
FOUNDERawsBuilder
LANGUAGEEN

All the power of AWS — simplified for frontend and full-stack developers.

AWS

Global infrastructure backbone

12+

AWS service integrations

Free tier

Available for new AWS accounts

Value Proposition

The fastest way to build and deploy full-stack apps on AWS without deep cloud expertise.

Problem Solved

Reduces the complexity of wiring together AWS services (Cognito, AppSync, S3, CloudFront) for web and mobile apps.

Target Audience

Frontend and full-stack developers already in the AWS ecosystem building web or mobile apps that need managed auth, APIs, and hosting.

Business Details

Part of Amazon Web Services (founded 2006); Amplify launched in 2018 and continuously expanded with Gen 2 in 2024.

Pricing

Pay-as-you-go

Usage-based

Pay for hosting, build minutes, and AWS service usage.

$0.023/GB served
$0.01 per build minute
Free SSL
Custom domains
Free tier for new accounts

Life Without vs. With AWS Amplify

Without

×No manual AWS service wiring
×No separate CI/CD setup
×No complex CloudFront configuration
×No custom auth infrastructure

With AWS Amplify

Built-in Cognito authentication
AppSync GraphQL API generation
S3 storage integration
Git-connected CI/CD pipeline
Branch-based preview environments

Questions & Answers

It simplifies AWS, but still requires some familiarity with cloud concepts; best for developers comfortable with AWS.

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